Media Planning Buying | Advantage Media Services

CREATING THE OPTIMUM SOLUTION FOR CLIENTS AND CONSUMERS

Process

Our Process & Services

~~Strategic Analysis & Research~~

Starting out, we gain an understanding of your business objectives and challenges. Next, we determine who your audience should be and where messages must be placed to influence their buying decisions.

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~~Media Planning~~

This is where strategy and investment converge. We choose the best platforms, determine measurable KPIs and deliver your message to the right audience - wherever they are and at the optimal time of day, month and year. You approve the final plan and agree to the investment.

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~~Targeted Buying~~

Our market experts are skilled at negotiating the best placements to reach your target audience, whether traditional, digital or sponsorship events. Using direct relationships, we partner with each vendor to achieve your goals as determined in the media plan.

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~~Campaign Optimization & Analysis~~

Our commitment to you does not stop with the buy. Oversight and insights assure that your placements are delivering your messages to an audience who will either walk into your location, call your phone number or visit your specific landing page. We maintain regular touch points with vendors, look for campaign upgrade opportunities and always optimize digital video and display buys to the best-performing tactics.

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~~Post Campaign Analysis & Audit~~

Analyzing where we started and where we ended up is key to your long-term success. Our auditing process accounts for every dollar spent, while our transparent campaign performance reports lend visibility to exactly where your assets were placed. Our goal is to always learn how the media buy influenced your sales, traffic or other KPIs.

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